NESCAFÉ rolls out AR innovation on cold coffee packs for Valentine’s Day


By scanning the NESCAFÉ Ready to Drink Cold Coffee packs, users will be able to step into different locations through augmented reality.

NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on every pack of its cold-coffee range. On scanning the packs, the users can step into different locations to enjoy their coffee date. Varied experiences are brought to life such as chilling on the beach, a walk in the misty mountains or grooving in a music concert. The AR technology enables the user to walk into these locations, interact within the experience like playing music, adding a personalized message for a loved one and even take a selfie to share their experiences with others. 

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Sharing his views on this innovation, Mehernosh Malia, Director- Dairy, Nestlé India said, “This is the first ever Augmented Reality experience available on the packs of the deliciously refreshing NESCAFÉ Ready to Drink cold coffee range. Not being able to travel freely can be quite frustrating for all of us. If you wish to teleport yourself to the destination of your choice, point your mobile phone on pack of NESCAFÉ Ready to Drink cold coffee, choose your destination, and enjoy the experience!”  



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