With the launch of Select+ concept stores, Bridgestone India will address a need for customers to understand tyres while the initiative is rolled out in other metro cities.
Bridgestone India launched a Concept Store offering an educative tyre buying and service experience. They offer digital-led experience in choosing tyres, understanding various tyres, and their relevance to the consumers’ driving needs. Starting with Pune, Bridgestone plans to introduce these stores in multiple cities in the country by the end of 2021.
With these concept stores, Bridgestone India aims to create higher engagement and informative experiences for consumers as they avail tyre services in these stores.
The store in Pune addresses a long-felt need of customers to understand tyre selection and its care better. The process is enabled through an interactive digital kiosk where customers can pick between Bridgestone’s array of choices. The store also offers customer demonstrations to understand the impact that each of the tyre services provides and helps customers get the best out of their tyres.
“As a global leader in Sustainable Mobility and Advanced solutions, Bridgestone aims to provide higher value to our customers. With the Bridgestone Select + range of retail stores, we are pioneering to create an innovative retail experience, which allows our customers to make a more informed and engaged purchase decision. Through Bridgestone Select +, we are underlining the difference a superior tyre and tyre service can make. said, Parag Satpute, Managing Director, Bridgestone India.
“The new Bridgestone Select + range of stores comes as a new retail model and our intent here is to embrace digitization of our dealership stores and create delight for the modern digital consumers. As a technology leader, we wish to create a differentiated brand experience for our consumers. Tyres are one of the most critical parts contributing to vehicle performance and safety, and with these Bridgestone Select + range of stores, we aim to create more awareness and involvement for our customers”, said, Deepak Gulati Chief Marketing Officer, Bridgestone India.