Starting 8 February 2021, SonyLIV will be running 18 live feeds from the Australian Open, including 4 from the main court and the rest from court 5 to 16 for its users.
SonyLIV will be live streaming the Australian Open starting 08th February 2021. Following a year of disruption, Australian Open 2021 will witness a live audience.
Coupled with Hindi and English audio feeds, SonyLIV brings a wrap-around show – ‘Break Point’. Hosted by LIVE Sports Host – Arpit Sharma in conversation with Indian Tennis Stars – Somdev Devvarman, Gaurav Natekar, Purav Raja, and Enrico Piperno, this segment will bring key highlights of the tournament exclusively for the platform users.
SonyLIV has roped in a host of advertisers and sponsors across categories for this tournament. Tourism Australia has come on-board as the title sponsor whereas Accenture and Jeep are co-presenting this year.
With the live streaming of Australian Open 2021, the platform aims to drive engagement and offer users a chance to witness the first major sporting event of 2021.