Valentine’s Day 2021: Reserve a dumpster for your ex with Valentine's Day 2021

Along with running Valentine’s Day contest offering free gift cards, gave people a chance to vent about their ex-partners.

Does February bring you all those warm, fuzzy feelings, or does it unearth annual flashbacks of the former flame who did you wrong? For travellers with emotional baggage, looking for closure and sweet revenge this Valentine’s Day, jumped in to provide an easy escape by suggesting the only stay suitable for their trash ex — a dumpster.

Until February 12, the brand was allowing people to visit their site and tell them why their ex deserves a stay in the dumps and a dream hotel they would pick for themselves. The participants were sent a totally fictional but pretty satisfying booking confirmation email about their ex’s figurative V-Day Dumpster Stay.

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This also gave them an entry to win a suite reward for themselves in the form of a $300 gift card, with no expiration. Of the total participants, 15 winners would win the said gift cards.

“If there are two truths on which we can all agree, it’s that we have a terrible ex who should be left in the past, and travel is always one of the best forms of self-love,” said Jennifer Dohm, Head of PR and Communications, North America. “That’s why is rewarding travellers looking for a way to move on and move up from their former flames this year with this one-of-a-kind Valentine’s Day offer.”



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