February Week 2: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa February Week 2 — features, campaigns, data, and more.
Box as good as the ring: How Tiffany & Co. owned the color ‘blue’
Sharing a trivia nugget from 1906, Tiffany & Co. recently underscored the fandom around their boxes, we explore what makes them unique. Read more here.
Opinion: 3 ways the radio industry is taking a multi-media approach
Mirchi’s Nandan Srinath unravels the various ways radio stations can extend their scope and reach via a multi-media approach in the Indian context. Read more here.
Dunzo refurbishes movie names for hyperlocal OOH campaign
Dunzo in association with Brandscope has launched a punny OOH campaign in Pune, by merging data insights and a touch of humor. Read more here.
Tata Sky launches localized marketing campaigns in Kerala, Punjab and West Bengal
Crafted by Ogilvy India, the locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection. Read more here.
NESCAFÉ rolls out AR innovation on cold coffee packs for Valentine’s Day
By scanning the NESCAFÉ Ready to Drink Cold Coffee packs, users will be able to step into different locations through augmented reality. Read more here.
104.8 ISHQ FM launches V-Day campaign giving couples a chance to fly to Maldives
Through the ‘Mohabbat in Maldives’ campaign by 104.8 ISHQ FM, two couples will win an all-expense paid getaway to the Maldives. Read more here.
Orchids – The International ropes in Rahul Dravid as brand ambassador
By partnering with Rahul Dravid, Orchids – The International School aims to promote a vision of an overall development for growth. Read more here.
Bridgestone India launches Select + concept store to offer digital tyre buying & service experience
With the launch of Select+ concept stores, Bridgestone India will address a need for customers to understand tyres while the initiative is rolled out in other metro cities. Read more here.
Aunt Jemima rebrands as Pearl Milling Company
The rebranding efforts towards Pearl Milling Company are a result of ripples created by the Black Lives Matter movement back in June 2020. Read more here.
Mars Wrigley rolls out new Fruit & Nut variant of Snickers
The new Snickers Fruit & Nut variant is launched exclusively for the Indian consumers in-line with Wrigley’s aim to focus more on the country’s market. Read more here.
SonyLIV to live stream Australian Open 2021
Starting 8 February 2021, SonyLIV will be running 18 live feeds from the Australian Open, including 4 from the main court and the rest from court 5 to 16 for its users. Read more here.
BookMyShow rolls out transactional Video-On-Demand platform ‘BookMyShow Stream’
The platform uses BookMyShow’s user understanding and data insights to focus on personalised content discovery with access to a curated selection of world cinema. Read more here.
Valentine’s Day 2021: Reserve a dumpster for your ex with Hotels.com
Along with running Valentine’s Day contest offering free gift cards, Hotels.com gave people a chance to vent about their ex-partners. Read more here.
YouTube & Ludo King most trusted brands among Indian kids: Ormax Brand Trust Survey 2021
YouTube has emerged as the No. 1 most-trusted brand among Indian kids, with a Brand Trust Score of 71%, followed by Ludo King (65%) and WhatsApp (63%), as per Ormax Brand Trust Survey 2021. Read more here.
Retail Sector Ads on TV fell by 35% in 2020: TAM Report
TAM data highlights that due to COVID-19, ad volumes of Retail sector observed a fall in 2020 Q2, which includes the lockdown period. Read more here.