Through an integrated approach, Genesis BCW will support Swiss Education Group with media relations, storytelling, and content development.
Genesis BCW has announced its appointment as communications partner for Swiss Education Group (SEG). The business was won in January 2021 following a multi-agency pitch and will be serviced from the Genesis BCW India north region.
The agency will work with SEG to roll-out its strategic communications program in India to build awareness for the hospitality, business management and culinary arts education available to students, as well as parents, media, and stakeholders.
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Tarek Kouatly, Director of Marketing, APAC, Swiss Education Group, said, “We are delighted to partner with Genesis BCW to strengthen our proposition as a provider of real-world education that is the gateway to a global career for Indian students. We believe the unrivalled expertise and understanding of Genesis BCW’s education and hospitality team will help us communicate our vision, strengthen our presence and attract talent to SEG schools. We look forward to working with the team and leveraging their expertise in conveying our story as we make progress on this journey.”
Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, said, “Modern hospitality was born in Switzerland and the Swiss Education Group has been at the forefront of the industry for four decades. We are excited to leverage our integrated approach to multi-stakeholder communications to drive awareness of the Swiss Education Group’s commitment to delivering an unrivalled education offering to the next generation of India’s hospitality professionals.”