PROSE Integrated bags the mandate for ‘KPIT Sparkle’ virtual event

KPIT Sparkle

PROSE has won the ‘KPIT Sparkle’ account for the fourth year in a row after handling digital publicity for the event in the past three years. 

PROSE Integrated has partnered with global technology giant KPIT Technologies Limited (KPIT) for their annual event ‘KPIT Sparkle.’ KPIT is an Indian multinational company providing software solutions to global automotive giants.

The 7th edition of KPIT Sparkle, to be held as a virtual event from 4 March to 6 March 2021 will be attended by personalities like – Shri. Nitin Gadkari, Hon’ble Minister for Road Transport & Highways and Minister of Micro,  Small & Medium Enterprises, Govt. of India and Dr. Rajiv Kumar, Vice-chairman, NITI Aayog.

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Kedar Sapre, Senior Marketing Specialist, KPIT, said “While going 100% digital was always the preferred medium for publicity, the event itself is being held completely digitally this year owing to the COVID-19 pandemic. The team at PROSE shared innovative ideas about the Virtual Conference and provided a 360-degree immersive and interactive virtual reality  experience. This year, we have assigned PROSE with the responsibility to handle the entire virtual – event, besides managing the publicity of the event on social media platforms.” 

Setu Shah, CEO & Founder, Prose Integrated said, “We are truly excited to win the digital responsibilities of ‘KPIT Sparkle’ for the fourth time.  Handling the entire promotion and publicity of an event that rests solely on digital strategies is a daunting challenge. As this year’s event also migrates to a completely digital platform, the  task cut out for us is even more challenging. Our team experimented with various formats  used globally during the Pandemic and created a hybrid version customised for KPIT Sparkle.”

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