The objective of the 2baconil anti-smoking campaign #JeetoKhudSe is its 90 Days Quit Smoking Challenge – with the primary purpose of motivating the tobacco users to quit their habit.
Rusan Pharma’s 2baconil has launched an anti-smoking movement for the state of Uttar Pradesh(UP) and has roped in actor Anuj Sharma to lead the campaign. It aims to empower the tobacco users to quit tobacco. UP has a large vulnerable population, with nearly 35.5% tobacco users (Smokers 13.5% , Tobacco chewers 29.4%), and hence is an ideal market for this movement.
The campaign includes a launch film wherein Sharma encourages tobacco users to take the pledge to win against the habit. Easy to understand video guides in English & Hindi explaining how the 2baconil® Nicotine Patch Therapy works have been launched.
Talking about his association with 2baconil®, Anuj Sharma said “I have associated with the movement JeetoKhudse to help create awareness amongst the younger & older generation about how harmful it is to consume any form of tobacco. Given my profession, though sometimes our screen characters portray smoking/chewing tobacco as a part of their role & sometimes we tend to carry forward these habits in our real life as well. I personally feel it is my responsibility to shed some light on the ill effects of tobacco consumption & help myself personally & others for the better. Through the JeetoKhudse movement by 2baconil®, I would like to motivate people that it is possible to quit.”
Speaking about the importance of an effective and easy to use therapy against a habit that is hard to get rid of, Malavika Kaura Saxena, Director-Domestic Marketing, Rusan Healthcare says, “Smoking & chewing tobacco are chronic habits which requires will power & support to quit. 2baconil® Nicotine Transdermal Patch is an effective therapy & helps minimize the withdrawal symptoms associated with quitting. Nicotine Transdermal Patch is an approved NRT & recommended by WHO. Rusan Pharma was the first company in India to indigenously develop & manufacture the Nicotine Patches. Our aim is to help the tobacco users to quit successfully. 2baconil® is a Step Down Therapy over 90 days (12 weeks), helping the users wean off nicotine slowly & steadily. The patient compliance increases with the 2baconil® Nicotine Patch as opposed to oral NRT’s such as the nicotine gums. Through the JeetoKhudse movement, we would like to help motivate & support the tobacco users to quit their habit & lead a healthy life.”