As per the mandate, Grey Cell will handle the PR campaigns and implement its strategies in an organized manner towards the development of COVIE.
COVIE has assigned its PR & Communications duties to Grey Cell Public Relations.
COVIE provides fully furnished & serviced community living spaces with a choice of shared or private rooms. It caters to students, working professionals & senior citizens.
Commenting on the alliance, Abhishek Kumar, Co-founder, COVIE said, “A few months ago, when we were scouting for an agency for the PR mandate for COVIE, I happened to meet Madhukar from Grey Cell Public Relations. After multiple discussions, brainstorming, we found them suitable to carry forth our mandate. We have decided to take it ahead. I hope their able team will bring the best mileage and image for our brand.”
Madhukar Kumar, Founder and chief strategist, Grey Cell Public Relations, said, “We are delighted to have partnered with COVE, a co-living space for people of all ages. I can assure that our collaboration with COVIE and the entire team will bring great energies to work together with enthusiasm, which will benefit both the organizations. We would love to create the right positioning and top of the mind recall value for COVIE.”