Sting from Pepsico India attempts to resonate with the youth who are always on-the-go, through its message of ‘Energy Bole Toh Sting’ in its new campaign.
Sting has unveiled the new ‘Energy Bole Toh Sting’ campaign. Electrifying the youth with the energetic campaign, the brand has launched a fun new TVC which is an extension of Sting’s ‘Electrifying energy, ultimate taste’ campaign of last year.
The film showcases a girl in a fix as she looks at an elevator, which has stopped working. A boy approaches her and cheekily offers to give her a lift to her floor. A sip of Sting was all it takes for the electrified boy to race up the stairs with the girl being carried on his back. Impressed by the boy’s energy, the girl ends up giving him her number as the film reiterates the new ‘Energy Bole Toh Sting’ messaging.
Speaking about the new launch, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”
The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single-serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on major e-commerce platforms.