The TVC introduces and promotes the new, simple & modern cereal packaging that has been launched by the company for Shreddies.
The new Shreddies campaign includes a TVC and features the TV presenter and builder of dreams, Nick Knowles, who will be waking up the nation with his can-do attitude, celebrating the UK’s ordinary, no-nonsense families who are tackling life’s everyday challenges, head-on. With this, Nestlé Cereals is urging families to be ‘Shreddie for Anything’.
Speaking about the campaign, Toby Baker, Regional Marketing Director UKA – Nestlé Cereals said, “We know that our Shreddies’ customers are busy and multitasking parents who often have chaotic mornings, and need a breakfast that does what it says on the box. Our new campaign is all about celebrating these everyday families, showing them how Shreddies delivers a satisfying, straight-up and no-nonsense breakfast for the whole family.
“This marks an exciting new chapter for the brand, and we’re delighted to partner with Nick Knowles, who we believe truly embodies the ‘no nonsense’ attitude needed to help families get ‘Shreddie for Anything’ in the morning,” he added. The campaign has been created for the brand by McCann London.