February Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa February Week 3 — features, campaigns, brand stories, and more.
Campaigns
Asian Paints launches campaign to promote Ultima Protek ft. Ranbir Kapoor
Directed by Prasoon Pandey, the latest ad film by Asian Paints Ultima Protek features Ranbir Kapoor playing a double role for the first time. Read more here.
Edelweiss Tokio Life salutes the spirit of advisors in new campaign
Edelweiss Tokio Life has employed the social media influence of its own sales fraternity to unveil the new #HumKarkeRahenge campaign. Read more here.
Pepsico rolls out quirky campaign for Sting in India
Sting from Pepsico India attempts to resonate with the youth who are always on-the-go, through its message of ‘Energy Bole Toh Sting’ in its new campaign. Read more here.
Spotify India brings Premium Mini plans through latest ad campaign
Conceptualized by What’s Your Problem, Spotify India’s new campaign leverages daily-life situations of people to promote its new offerings. Read more here.
2baconil launches anti-smoking campaign, #JeetoKhudse in UP
The objective of the 2baconil anti-smoking campaign #JeetoKhudSe is its 90 Days Quit Smoking Challenge – with the primary purpose of motivating the tobacco users to quit their habit. Read more here.
Brand Stories
CEAT signs Rana Daggubati as brand ambassador
Rana Daggubati will be seen promoting CEAT’s ‘Puncture Safe’ range of bike tyres as part of an integrated campaign. Read more here.
OLX Autos unveils product platform for pre-owned car trade in India
The new product platform by OLX Autos is designed to address consumer & dealer pain points across the pre-owned car industry. Read more here.
Haldiram’s brings health foods brand Futurelife to India
In partnership with Futurelife, Haldiram’s is launching nutritional food products across various states in North India. Read more here.
POCO India unveils new brand logo and mascot
The mascot of POCO India will be integrated in the brand’s campaigns across different mediums. Read more here.
Global Samosa
Nestlé Cereals launches new Shreddies TVC ft. Nick Knowles
The TVC introduces and promotes the new, simple & modern cereal packaging that has been launched by the company for Shreddies. Read more here.
