Media Samosa Round-Up: February Week 3

Weekly Media Samosa Roundup- February Week 3

February Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa February Week 3 — features, campaigns, brand stories, and more.


Asian Paints February Week 3 Round up

Asian Paints launches campaign to promote Ultima Protek ft. Ranbir Kapoor

Directed by Prasoon Pandey, the latest ad film by Asian Paints Ultima Protek features Ranbir Kapoor playing a double role for the first time. Read more here.

Edelweiss Tokio Life salutes the spirit of advisors in new campaign

Edelweiss Tokio Life has employed the social media influence of its own sales fraternity to unveil the new #HumKarkeRahenge campaign. Read more here.

Pepsico rolls out quirky campaign for Sting in India

Sting from Pepsico India attempts to resonate with the youth who are always on-the-go, through its message of ‘Energy Bole Toh Sting’ in its new campaign. Read more here.

Spotify India brings Premium Mini plans through latest ad campaign

Conceptualized by What’s Your Problem, Spotify India’s new campaign leverages daily-life situations of people to promote its new offerings. Read more here.

2baconil launches anti-smoking campaign, #JeetoKhudse in UP

The objective of the 2baconil anti-smoking campaign #JeetoKhudSe is its 90 Days Quit Smoking Challenge – with the primary purpose of motivating the tobacco users to quit their habit. Read more here.

Brand Stories

Rana Daggubati CEAT

CEAT signs Rana Daggubati as brand ambassador

Rana Daggubati will be seen promoting CEAT’s ‘Puncture Safe’ range of bike tyres as part of an integrated campaign. Read more here.

OLX Autos unveils product platform for pre-owned car trade in India

The new product platform by OLX Autos is designed to address consumer & dealer pain points across the pre-owned car industry. Read more here.

Haldiram’s brings health foods brand Futurelife to India

In partnership with Futurelife, Haldiram’s is launching nutritional food products across various states in North India. Read more here.

POCO India unveils new brand logo and mascot

The mascot of POCO India will be integrated in the brand’s campaigns across different mediums. Read more here.

Global Samosa

Shreddies TVC- Weekly Media Samosa Roundup- February Week 3

Nestlé Cereals launches new Shreddies TVC ft. Nick Knowles

The TVC introduces and promotes the new, simple & modern cereal packaging that has been launched by the company for Shreddies. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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