Tanishq rolls out multi-city OOH campaign promoting discounts

Shagun for ‘21

Executed by Laqshya Media Group, Tanishq OOH campaign Shagun for ‘21 is a 45-day campaign which is a part of the brand’s 360-degree campaign for their newest offering.

Tanishq has rolled a new OOH campaign Shagun for ’21, to give an auspicious start to 2021. ‘Shagun’ signifies new beginnings full of hope and optimism. The popular practice of adding Rs 1 to any amount as a mark of Shagun has been adopted by Tanishq to bring a special offer to celebrate adding 1 to 2020.

2021 was kicked off with the Shagun for ’21 campaign in Top 10 Cities – Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna. The 45-day campaign encompasses a mix of large format media units, cluster brandings and other unconventional mediums across all cities that has been utilized to create maximum impact.

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Speaking about Shagun for ‘21, Arun Narayan, VP-Category, Marketing & Retail, Tanishq, Titan Company Limited, said, “Shagun for ’21 is a token for an auspicious good beginning. The idea of ‘Shagun’ stems from the practice of adding one as a token of good wishes for a new start. As we step into the year 2021, each one of us is looking to a year abundant in its promise of hope and anticipation. To add a little sparkle to this sentiment, we are offering a Shagun of our own to make your New Year sparkle even brighter.”

Amarjeet Hudda, COO, Laqshya Solutions said, “With the start of the vaccination drive, we see a ray of hope to get over the year that was. Life has gotten back to normal to a great extent. At this juncture Tanishq has come up with the brilliant Shagun for ’21 campaign. We hope 2021 brings positivity and growth for everyone. We at Laqshya are proud to have executed this campaign by utilizing our scientifically planned proprietary OOH Planning Tool called SHARP (Strategic Hyperlocal AI-aided Reach Planner) and Laqshya Media’s experienced media planning team to deliver the most effective plan to give Tanishq best results for their sales campaign.”

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