Himalaya will be equipping Cinépolis properties across India with its sanitization products – Himalaya Pure Hands Sanitizer and Hand Wash.
Cinépolis and The Himalaya Drug Company have announced a year-long partnership to help provide a COVID-safe surrounding for moviegoers.
Motivator, GroupM’s agency for emerging brands with India’s cinema advertising company, GroupM‘s ITV has enabled safety with the help of Himalaya by joining forces with Cinépolis as their hygiene and sanitization partner. Through this collaboration, Cinépolis aims to offer a safe, secure, and hygienic location to moviegoers when they visit their theatres.
Commenting on the partnership Devang Sampat, CEO, Cinépolis India said “Right from the start, Cinépolis has stringently followed all safety guidelines set by WHO as well as the various State Governments across the country. We have promoted the use of hand sanitizer and hand wash strictly according to the SOPs as well. Keeping in line with the same strategy, we are pleased to partner with Himalaya, with their strong foothold in research and top-of-the-line herb-based products. This partnership will go a long way in achieving the common goal of keeping our country protected, safe and happy.”
Rajesh Krishnamurthy, Business Director- Consumer Products Division, The Himalaya Drug Company said, “During these testing times, this partnership truly embodies our promise of spreading happiness through wellness. Our products will ensure that the audience enjoys the movie watching experience without having to worry about their hygiene and safety.”
Speaking on the partnership, Ajay Mehta, Founder and MD, Interactive Television (iTV) and MD, Kinetic India said, “As we are learning to adjust and keeping ourselves and each other safe, this partnership will be able to provide Cinépolis customers with one of the most trusted brands, Himalaya Pure Hands.”
On this development Mausumi Kar, Managing Director, Motivator India said, “We are privileged to bring two Motivator clients- Himalaya and Cinepolis together. We believe this collaboration showcases both brands. It reflects the safety gold standards of Cinepolis as it readies theatres to host moviegoers after a long hiatus and what can be a better assurance than from Himalaya, one of India’s leading wellness brands.”