Conceptualized by Wunderman Thompson, the new TVC by 99acres.com aims to establish emotional trust with the audience, highlighting the factuality of the information on the portal.
99acres.com has rolled out a new TVC #NoTwistOn99acres which is targeted at buyers and tenants with a message that you get what you see on the platform.
The comical ad film that aims to establish emotional trust highlights the accuracy and factuality of the information on the 99acres.com portal. The brand prides itself on having the largest database of verified properties in the industry.
Commenting on the same, Sumeet Singh, Chief Marketing Officer, Info Edge said, “We understand that the biggest pain point for consumers searching for properties online is the genuineness of the information. Through this campaign, we are reaching out to both buyers and tenants to inform them that we are the home to maximum number of verified properties in the industry, so they can just log on to 99acres and find their perfect home with ease and confidence.”
Speaking about the new campaign, Sundeep Sehgal, Executive Creative Director & Vice president, Wunderman Thompson, Delhi added “The task was to talk about the key pain point without getting too verbose or technical in our tone. We wanted to create a campaign that people could relate to and remember. We took the route of comedy and presented the idea in a way that would make people laugh as well as make them aware of the fact that you get maximum verified properties on 99acres- ‘Is plot main twist nahi hai’.”
The campaign went live on television during the third test match between India and England on 24th Feb, 2021. It will also be run across all social platforms.