The new name and logo, Kroll, represents the firm’s history and breadth of services, aiming to deliver transparency, trust, and objectivity to clients.
Duff & Phelps today announced plans to transition the company name to Kroll and unify the company under the brand name.
“This marks a major milestone for our company and I am thrilled to introduce the new Kroll, built from the strength of our acquired brands,” said, Jacob Silverman, Chief Executive Officer, Duff & Phelps. “Unifying under this name allows us to represent the full suite of services we provide to our clients and our cohesive approach to delivering tech-forward solutions to the market. Our Kroll ‘lens,’ the focal point of our new logo, represents the perspective we bring when helping to address our clients’ most complex challenges.”
Since Duff & Phelps was founded in 1932, the firm has added more than 30 complementary companies to its portfolio, including the 2018 acquisition of Kroll. Together, these brands have supported the company’s growth from a 10-person advisory firm to a global leader serving 61% of Fortune 100 companies.
Certain Duff & Phelps businesses will operate as ‘Duff & Phelps, A Kroll Business’, for a period of time during the transition.