Butler Communications in Uruguay joins PROI Worldwide

Industry Update

With this partnership with Butler Communications, PROI Worldwide aims to expand its presence in South America, this year.

Butler Positioning and Communications, Montevideo, Uruguay, has been elected to partner with PROI Worldwide, a global consortium of entrepreneurial communications agencies with partners in 50 countries.

“We are looking forward to sharing knowledge and experiences with other independent communications agency owners around the world,” said Alejandro Butler, principal of Butler Positioning and Communications. “To expand our team with colleagues from all around the world will be a great benefit for our clients and the growth of our business, even more so in the current uncertain times when reputational and public affairs management is even more important than before.”

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Ciro Dias Reis, PROI Worldwide Global Chair and CEO of leading Brazilian firm Imagem Corporativa, stated, “Expanding in South America is a priority for PROI this year, and we are happy to add a partner in Uruguay. Alejandro Butler and Virginia Boschetti are well-known and well-respected professionals. They will be a good addition to our mix of communications entrepreneurs around the world.”

Butler says he founded the agency in 2020, after nearly 30 years of experience in the Uruguay PR market. Their clients now include a range of businesses and organizations in B-to-B, technology and consumer products.



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