Domex rolls out month-long disinfection campaign at Mumbai local stations

Domex disinfection campaign

Domex disinfection campaign aims to cover the five most populous stations in Mumbai including Thane, Andheri, and Borivali during the month of February.

Domex by Hindustan Unilever Ltd. (HUL) is running a month-long on-ground disinfection campaign wherein it has introduced these drives at some of the busiest Mumbai Local Trains stations. With this campaign, the brand aims to create awareness around disinfection and hygiene and encourage commuters to adopt the same outlook at home and in public spaces. 

Under the Domex disinfection campaign, the brand has deployed a team of 6 trained cleaning experts per station who are guided to use Domex disinfectant floor cleaners to disinfect the station premises such as platforms, ticket counters and other points recommended by the authorities at regular intervals during their 16 hours shift.

Also read: Tata Power creates awareness around solar rooftops in latest campaign

Speaking on this campaign, Prabha Narasimhan, Executive Director – Home Care & Vice President – Home Care, Unilever South Asia, Hindustan Unilever, said, “As Mumbai Locals come back on track and daily routines resume in this new normal, it has become even more pertinent to be cautious of our hygiene and safety. We wanted to support the authorities in providing safe commutes to the consumers by taking up disinfection drives across these stations and help in getting Mumbai back on Track.”

Talking about the partnership a spokesperson from the Indian Railways said, “I think it is a unique initiative that has been taken by HUL. This kind of CSR activity has not been done in recent times, so I think this will increase the awareness of people as well as maintain hygiene in the railway premises. It is certainly a recommendable initiative and it is going to help maintain hygiene, which is now the need of the hour, more than ever.”

Comments

comments

Previous articleZenith India appoints Ramsai Panchapakesan as National Buying Head
Next articleMeesho targets women entrepreneurs with their new TVC
Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here