Media Samosa Round-Up: February Week 4

media samosa roundup- February Week 4

February Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa February Week 4 – features, campaigns, brand stories, and more.


Meesho TVC

Meesho targets women entrepreneurs with their new TVC

The TVC highlights the range of products that Meesho offers to the new generation of social commerce women entrepreneurs. Read more here.

Tanishq rolls out multi-city OOH campaign promoting discounts

Executed by Laqshya Media Group, Tanishq OOH campaign Shagun for ‘21 is a 45-day campaign which is a part of the brand’s 360-degree campaign for their newest offering. Read more here.

Tata Power creates awareness around solar rooftops in latest campaign

The ‘SOLAROOF’ campaign by Tata Power aims to inform customers about the benefits of solar rooftop solutions; generating clean energy and saving finances. Read more here.

Center Fruit’s new campaign reiterates brand positioning of ‘Mood Ting Tong’

Conceptualized by Perfetti Van Melle India & Ogilvy India, Centre Fruit’s Mood Ting Tong campaign will be aired on TV and supported across social media channels. Read more here.’s new campaign highlights the accuracy of information available on the portal

Conceptualized by Wunderman Thompson, the new TVC by aims to establish emotional trust with the audience, highlighting the factuality of the information on the portal. Read more here.

Domex rolls out month-long disinfection campaign at Mumbai local stations

Domex disinfection campaign aims to cover the five most populous stations in Mumbai including Thane, Andheri, and Borivali during the month of February. Read more here.

Tata Sky rolls out campaign supporting new purpose statement

Tata Sky has defined its new brand purpose with a campaign, “Iss khidki ko khol dala toh life Jingalala”, conceptualized and created by Ogilvy India. Read more here.

Brand Stories

February Week 4- Media Samosa Unacademy Sachin Tendulkar

Sachin Tendulkar enters into a strategic investment with Unacademy

As part of the deal, Unacademy Learners will be coached and mentored by the Sachin Tendulkar through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. Read more here.

Duff & Phelps unifies and transitions company name to Kroll

The new name and logo, Kroll, represents the firm’s history and breadth of services, aiming to deliver transparency, trust, and objectivity to clients. Read more here.

Spotify to launch audio advertising marketplace

Spotify Audience Network will facilitate advertisers to leverage content formats such as podcasts and ad-supported music to reach listeners. Read more here.

Levi’s ropes in Deepika Padukone as global brand ambassador

As global brand ambassador, Deepika Padukone will be seen spearheading the new campaign focused on a new range of fashion fits from Levi’s. Read more here.

Himalaya joins Cinépolis as its hygiene and sanitization partner

Himalaya will be equipping Cinépolis properties across India with its sanitization products – Himalaya Pure Hands Sanitizer and Hand Wash. Read more here.

Airtel enters the Ad Tech industry with Airtel Ads

Airtel Ads aims to allow brands of all sizes to curate consent-based and privacy-safe campaigns to a pool of over 320 Mn customers across its businesses – Mobile, DTH, and Homes, in India. Read more here.

Vi announces association with Hungama to launch PVOD service

Vi has introduced its PVOD (Pay Per View) service model, clubbed with deals from Hungama Digital Media Entertainment. The offering is for both Prepaid & Postpaid Vi customers looking for premium films. Read more here.


research in PR strategy- February Week 4- Media Samosa

Opinion: Relevance of research for effective results in PR strategy

Malika Kulshrestha from KGK group sheds light on the relevance of research in a PR strategy for yielding better ROIs for brands and marketers. Read more here.

A guide to algorithms used by Google and an overview of SMITH

There are various algorithms used by Google to better user experience, like – Panda, Penguin, Hummingbird, Mobile, Rank Brain, Medic, Bert, SMITH. BC Web Wise’s Mohit Bohra takes us through the specifics. Read more here.


mobile streaming statistics - February Week 4- Media Samosa

Data: 52.5% of consumers worldwide used smartphones to stream more video content

The latest Adjust Report deep-dives into the user trends and habits in the streaming space – from the frequency of streaming via mobile, cord-cutting, the rise of Connected Television (CTV), and more, sharing mobile streaming statistics. Read more here.

80% of businesses are concerned about falling victim to a state-sponsored cyberattack: Report

The survey targeted over 500 director-level or above executives from businesses in Asia-Pacific, Europe & the United States, familiar with their organization’s cybersecurity strategy and representing a wide range of industries, led by IT and technology, retail and consumer goods. Read more here.

Life Insurance Ads on digital increased by 10% in 2020: TAM

February Week 4, TAM data indicates that Life Insurance ads increased by 34% on print and 10% on digital while on TV & radio it dropped by 8% and 41% respectively. Read more here.

Global Samosa

Coca-Cola Tyler TVC

Coca-Cola launches new TVC for European markets

Created by Wieden+Kennedy London and directed by Los Perez of Caviar Films, the Coca-Cola TVC features an original score by Tyler, The Creator. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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