February Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa February Week 4 – features, campaigns, brand stories, and more.
Campaigns
Meesho targets women entrepreneurs with their new TVC
The TVC highlights the range of products that Meesho offers to the new generation of social commerce women entrepreneurs. Read more here.
Tanishq rolls out multi-city OOH campaign promoting discounts
Executed by Laqshya Media Group, Tanishq OOH campaign Shagun for ‘21 is a 45-day campaign which is a part of the brand’s 360-degree campaign for their newest offering. Read more here.
Tata Power creates awareness around solar rooftops in latest campaign
The ‘SOLAROOF’ campaign by Tata Power aims to inform customers about the benefits of solar rooftop solutions; generating clean energy and saving finances. Read more here.
Center Fruit’s new campaign reiterates brand positioning of ‘Mood Ting Tong’
Conceptualized by Perfetti Van Melle India & Ogilvy India, Centre Fruit’s Mood Ting Tong campaign will be aired on TV and supported across social media channels. Read more here.
99acres.com’s new campaign highlights the accuracy of information available on the portal
Conceptualized by Wunderman Thompson, the new TVC by 99acres.com aims to establish emotional trust with the audience, highlighting the factuality of the information on the portal. Read more here.
Domex rolls out month-long disinfection campaign at Mumbai local stations
Domex disinfection campaign aims to cover the five most populous stations in Mumbai including Thane, Andheri, and Borivali during the month of February. Read more here.
Tata Sky rolls out campaign supporting new purpose statement
Tata Sky has defined its new brand purpose with a campaign, “Iss khidki ko khol dala toh life Jingalala”, conceptualized and created by Ogilvy India. Read more here.
Brand Stories
Sachin Tendulkar enters into a strategic investment with Unacademy
As part of the deal, Unacademy Learners will be coached and mentored by the Sachin Tendulkar through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. Read more here.
Duff & Phelps unifies and transitions company name to Kroll
The new name and logo, Kroll, represents the firm’s history and breadth of services, aiming to deliver transparency, trust, and objectivity to clients. Read more here.
Spotify to launch audio advertising marketplace
Spotify Audience Network will facilitate advertisers to leverage content formats such as podcasts and ad-supported music to reach listeners. Read more here.
Levi’s ropes in Deepika Padukone as global brand ambassador
As global brand ambassador, Deepika Padukone will be seen spearheading the new campaign focused on a new range of fashion fits from Levi’s. Read more here.
Himalaya joins Cinépolis as its hygiene and sanitization partner
Himalaya will be equipping Cinépolis properties across India with its sanitization products – Himalaya Pure Hands Sanitizer and Hand Wash. Read more here.
Airtel enters the Ad Tech industry with Airtel Ads
Airtel Ads aims to allow brands of all sizes to curate consent-based and privacy-safe campaigns to a pool of over 320 Mn customers across its businesses – Mobile, DTH, and Homes, in India. Read more here.
Vi announces association with Hungama to launch PVOD service
Vi has introduced its PVOD (Pay Per View) service model, clubbed with deals from Hungama Digital Media Entertainment. The offering is for both Prepaid & Postpaid Vi customers looking for premium films. Read more here.
Features
Opinion: Relevance of research for effective results in PR strategy
Malika Kulshrestha from KGK group sheds light on the relevance of research in a PR strategy for yielding better ROIs for brands and marketers. Read more here.
A guide to algorithms used by Google and an overview of SMITH
There are various algorithms used by Google to better user experience, like – Panda, Penguin, Hummingbird, Mobile, Rank Brain, Medic, Bert, SMITH. BC Web Wise’s Mohit Bohra takes us through the specifics. Read more here.
Data
Data: 52.5% of consumers worldwide used smartphones to stream more video content
The latest Adjust Report deep-dives into the user trends and habits in the streaming space – from the frequency of streaming via mobile, cord-cutting, the rise of Connected Television (CTV), and more, sharing mobile streaming statistics. Read more here.
80% of businesses are concerned about falling victim to a state-sponsored cyberattack: Report
The survey targeted over 500 director-level or above executives from businesses in Asia-Pacific, Europe & the United States, familiar with their organization’s cybersecurity strategy and representing a wide range of industries, led by IT and technology, retail and consumer goods. Read more here.
Life Insurance Ads on digital increased by 10% in 2020: TAM
February Week 4, TAM data indicates that Life Insurance ads increased by 34% on print and 10% on digital while on TV & radio it dropped by 8% and 41% respectively. Read more here.
Global Samosa
Coca-Cola launches new TVC for European markets
Created by Wieden+Kennedy London and directed by Los Perez of Caviar Films, the Coca-Cola TVC features an original score by Tyler, The Creator. Read more here.
