The TVC highlights the range of products that Meesho offers to the new generation of social commerce women entrepreneurs.
Meesho launched a new TVC creating awareness about the range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.
The ad film reaches out to social commerce women entrepreneurs in the country who are on the lookout to buy products for their customers as per their varied taste and preference.
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Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said, “Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”