Tata Sky has defined its new brand purpose with a campaign, “Iss khidki ko khol dala toh life Jingalala”, conceptualized and created by Ogilvy India.
Tata Sky has unveiled its new brand purpose with the following statement – ‘Tata Sky exists to make tomorrow better than today for family and home.’ Aligned with this new brand purpose, Tata Sky has launched a campaign with the slogan “Iss khidki ko khol dala toh life Jingalala,” where ‘Khidki’ is an embodiment of entertainment.
The TVC shows the lives of families and individuals at home through the point of view of a TV as they celebrate various moments.
Harit Nagpal, MD & CEO, Tata Sky said, “A set of core beliefs have always guided brand Tata Sky. Expressing our brand purpose solidifies our intent to continue to add value to people’s lives.”
Anurag Kumar, Chief Communications Officer, Tata Sky said, “The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life. We believe that this reinforces the brand’s focus in simplifying content access, discovery and consumption in newer and more delightful ways that lead to betterment in customer’s lives.”
Sukesh Nayak, Chief Creative Officer – Ogilvy India, West commented, “This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables or in our hands, these Khidkis powered by Tata Sky, truly makes our lives Jingalala.”