As per the new role, Ramsai Panchapakesan will be in charge of the company’s pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale and clout in the local marketplace.
Zenith India has appointed Ramsai Panchapakesan as the National Buying Head.
With over two decades of experience in the media buying, sales and planning vertical, Ramsai Panchapakesan was an Agency Trading Lead for m/SIX before joining Zenith India. He has also operated as Principal Partner – The Exchange Lead (North & East) at Mindshare.
In his past assignments, he closely worked with clients like Muthoot Finance Group, GSK, PepsiCo, Motorola/Lenovo, Amex, Lufthansa, to name a few. Panchapakesan also comes with experience in Media Ad-Sales having worked for Viacom18 Network as National Head (ETV Bangla & ETV Oriya) and General Manager – Network Sales (North & East).
On the new appointment, Jai Lala, COO, Zenith India, said, “We are continuously strengthening the media buying vertical at Zenith, and with the on-boarding of Ramsai Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organization.”
Speaking on joining Zenith India, Ramsai Panchapakesan, National Buying Head, Zenith India, said, “I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company.”