ALTBalaji launches the #MarchingToALT campaign targeting year-long subscriptions


As a measure to keep audiences glued to their binge-mode, ALTBalaji has planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts.

ALTBalaji, with more than 74 Hindi originals and with a pricing of 300/year for a subscription has recently announced its new campaign, an initiative to keep its audience engaged and convert them into yearly subscribers.

The token of appreciation starts with subscribers getting an opportunity to meet their favorite star, Television hunk Sidharth Shukla. Winners also get a chance to send personalized bytes for their loved ones via Tring, a platform for connecting fans to their favorite celebrities. Five lucky subscribers also get beautiful personalized hampers from ALTBalaji. The bonus gratification goes up to the extent of an all-expense-paid trip to a chosen destination.

Also Read: Starz launches premium OTT app Lionsgate Play in India

Divya Dixit, SVP, Marketing, Direct Revenue & Analytics at ALTBalaji, explained the thought behind the campaign stating “The past one year has been challenging and daunting. Hence, we made sure we make this March special for our subscribers as a special gesture using these unique gratifications. We have seen a tremendous subscriber growth in this past quarter and want to express our gratitude as well as welcome new subscribers to the ALTBalaji family via #MarchingToALT”.

For the upcoming year, ALTBalaji has in pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more.



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