Kantar appoints Deepender Rana as General Manager for South Asia Business

Deepender Rana Kantar

Deepender Rana succeeds Preeti Reddy as the General Manager for Insights Division of Kantar while Reddy is elevated to the role of Chairwoman for Kantar South Asia board.

Kantar has announced the appointment of Deepender Rana as General Manager for the Insights Division (formerly Kantar IMRB, TNS, and Millward Brown) in the South Asia region. Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia.

Prior to his new appointment, Deepender Rana was most recently responsible for managing Kantar’s Insights division in mainland China, Hong Kong, and Taiwan. In this role, he has driven the successful integration of Kantar Millward Brown and Kantar TNS entities into a domain-led organization and led a significant turnaround of the business with a focus on supporting Chinese brands going abroad, local giants, and the tech sector. Rana also laid the foundations for future business transformation embedding the company’s digital and analytics practice with the local ecosystem.

Commenting on Rana’s appointment, Wayne Levings, APAC Regional President for Insights Division said “In Rana, we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar’s success in the region. As the leader of the Insights business in Greater China Rana led a team that transformed our presence in that market.

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Celebrating Preeti’s achievements, Levings, added “Preeti is a results-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognized in the industry for building strong client relationships, nurturing and growing talent, and for strategic thinking that yields a stronger bottom line.”

Discussing her new responsibilities, Preeti Reddy, Chairwoman, Kantar South Asia, added, “The appointment of Rana is a wonderful step for Kantar in the region. In my new role as Chairwoman, I am committed to supporting him grow our business in the region by moving our thinking beyond our current embedded ways of operating and by exploring new opportunities. I will also specifically focus on our I&D initiatives. As many across the industry know Kantar is the market leader in South Asia with a very strong market share and stature. This role will help us reinforce Kantar’s position in the market and identify ways to put “India on the map” across the wider Kantar organization.”

Deepender Rana assumed his new responsibilities as General Manager for Kantar’s Insights Division in South Asia region effective 1st March 2021.



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