As part of the association, Myntra’s logo will feature on the front center of the CSK team’s jersey, during the latest edition of the Indian Premier League.
Myntra announces its partnership with Chennai Super Kings (CSK) as its official fashion partner, ahead of the upcoming cricketing extravaganza. As part of the association, Myntra’s logo will feature on the front centre of the CSK team’s jersey, during the 14th edition of the Indian Premier League.
The brand believes that the partnership will help propel the platform into CSK’s massive Yellow Army while driving engaging conversations and building brand salience through a complete 360-degree marketing campaign in a key market.
As part of the collaboration, at least three star players will be involved in various promotional activities that would be aimed at engaging with a collective audience. Myntra and CSK will also work together to create digital content across social media. As part of this partnership, Myntra will also garner a significant share-of-voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games.
Commenting on the partnership, Amar Nagaram, CEO, Myntra, said, “We are thrilled to become the official fashion partner of Chennai Super Kings for the upcoming T20 season. By placing our brand right at the heart of one of the most celebrated teams in the league, Myntra is set to entice the die-hard fans of the game and team CSK in particular. As the one-stop-shop for fashion in the country, this partnership will add a distinctive dimension to our fashion proposition as we await to touch millions of the Yellow Army hearts.”
Speaking about the association, KS Viswanathan, CEO, Chennai Super Kings said, “Fashion, lifestyle, and sport are indelibly linked. I am glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra’s multi-million users in the country. As pioneers in India’s e-commerce play, Myntra makes for a perfect partner for CSK, a franchise whose history is about consistently achieving excellence. We look forward to a long and mutually rewarding association.”
Following the success of the previous partnership with CSK, both in terms of engagement on and off-platform, Myntra will aim at even stronger and lasting impact on the fans of the game and CSK at large, by presenting itself at the centre of the team’s jersey.