With this collaboration, Prega News aims to drive visibility for the brand and intends to reach the masses in West Bengal.
Prega News has announced its association with Bengali film actress, Srabanti Chatterjee, in a bid to salute the courage of powerful women on the occasion of this International Women’s Day. With this collaboration, the brand also aims to intensify its reach and regional connection in West Bengal.
Over the years, Prega News has been bringing joy and happiness to the faces of moms-to-be. Recently, the brand has also launched a new campaign #SheIsCompleteInHerself, emphasizing and highlighting the sensitive issue of infertility among women.
Speaking on the association, Srabanti Chatterjee, said, “Somehow I believe that nothing is a coincidence in life…it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general. And all this happening on women’s day!!! I feel it is nothing short of a joyful mystery.”
Speaking on the partnership, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma, said, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news. Prega News has been the preferred choice for expecting mothers as it is reliable, cost-effective and can be used without any hassle.”