Doritos aims towards amplifying the brand’s reach and giving their unique, and bold messaging a face in the spectrum of the Indian market.
Doritos has roped in Bollywood actor Kartik Aaryan as its first-ever brand ambassador. The company proclaims that Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos® in an authentic, relatable, and enjoyable manner.
Sharing his excitement, Kartik Aaryan, said, “Doritos has been my favorite snack especially when I’m relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. I look forward to collaborating with one of the world’s favorite nacho chip brands and entertain audiences in an original, unconventional, and engaging way.”
Speaking on the partnership, Dola Halder, Brand Head – Doritos, PepsiCo India, said, “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand. He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We’re very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style”.
Recently, Kartik Aaryan posted a picture of himself on social media holding a placard with jumbled letters “T O R O I D S”, which got likes from lakhs of fans and followers and led to a comment storm. His fans were seen speculating if this could be the title of a new film or an announcement for a new venture.