In his new role, Ted Prince Jr. will be responsible for defining and delivering the next generation of Kantar offerings and real-time platforms, using advanced technologies to scale and augment data, insights, and advice.
Kantar announced the appointment of Ted Prince Jr to the newly created position of Chief Product Officer. He will report to CEO Alexis Nasard, as per the role.
Most recently he was the President of Neustar Analytics Solutions, where he led the company’s largest P&L, enabling clients to effectively promote their brands and protect their customers through real-time analytics and insights. In that role, he oversaw all aspects of the business including product development, operations, business development, and product marketing.
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Commenting on the appointment, Alexis Nasard, CEO, Kantar, said “Ted’s appointment is a key step in delivering on our new vision as the world’s leading Brandtech company; at the intersection of brand building and technology, enabling our clients to deliver growth in a fast-changing environment. Ted has a proven track record in integrating new technologies, data, and analytics to build new business models and products that drive sustainable competitive advantage for Kantar and our clients.”
Speaking about his appointment, Ted Prince, Chief Product Officer, said, “Kantar is renowned for having the most complete view of how people think, feel and act, and a portfolio that is core to their clients’ ways of working. I am excited to play such a crucial role in defining the next generation of technology-enabled insights and new platforms for our clients.”
Ted Prince joins Kantar effective 1 April 2021 and will be based in London.