March Week 2: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa March Week 2 – features, campaigns, brand stories, and more.
Features
#Throwback: How anti-smoking OOH adverts spread awareness across the globe
On the occasion of ‘World No Smoking Day’, Media Samosa takes you through some of the best anti-smoking OOH adverts from across the world, spreading a dose of awareness, one ad at a time. Read more here.
CBS pays princely sum for Oprah interview, earns royally via ad spots
The license to air the interview by Oprah was reportedly bought by CBS in a deal worth somewhere between $7 million and $9 million. Read more here.
Agency Feature: Hunk Golden & Media
Hunk Golden & Media is a brand solutions company that focuses on creating valuable engagements, client Initiatives, and influencer outreach. Read more here.
Brand Stories
Prega News ropes in Srabanti Chatterjee as West Bengal brand ambassador
With this collaboration, Prega News aims to drive visibility for the brand and intends to reach the masses in West Bengal. Read more here.
MediBuddy undergoes revamp; unveils new brand tagline
The new brand avatar of MediBuddy with its new tagline ‘Your Health Buddy’ will be imbibed seamlessly in all brand communication across media platform from 1st March 2021. Read more here.
Unilever to exclude word ‘normal’ from all packaging and advertising
In addition to removing the word ‘normal’, Unilever will not digitally alter a person’s body shape, size, proportion, or skin color in its brand advertising, and will increase the adverts portraying people from diverse groups. Read more here.
Chennai Super Kings ropes in Myntra as their official fashion partner
As part of the association, Myntra’s logo will feature on the front center of the CSK team’s jersey, during the latest edition of the Indian Premier League. Read more here.
Bata appoints Kartik Aaryan as brand ambassador
The association with Kartik Aaryan will further help Bata to strengthen their connection with the youth and bringing younger brands such as Bata Red Label, North Star, Power & Hush Puppies, forward. Read more here.
Vaishali Aggarwal, Kindle Direct Publishing on India’s self-publishing market
Kindle Direct Publishing witnessed new authors using the service in India double in 2020 in comparison to 2019; we take a look at what’s working for them here. Read more here.
Doritos ropes in Kartik Aaryan as the brand ambassador in India
Doritos aims towards amplifying the brand’s reach and giving their unique, and bold messaging a face in the spectrum of the Indian market. Read more here.
Campaigns
ALTBalaji launches the #MarchingToALT campaign targeting year-long subscriptions
As a measure to keep audiences glued to their binge-mode, ALTBalaji has planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts. Read more here.
Dole Packaged Foods rolls out launch campaign for Dole Juice Gel+
The campaign, Parent Tensions, showcases different facades of parenting by reiterating ‘Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi’ with a whole new product range called Dole Juice Gel+. Read more here.
Greenply launches TVC to celebrate the resilience of the human spirit
The campaign is created by Ogilvy India for Greenply, under the direction of Bollywood director Shoojit Sircar, and highlights the journey of self-made individuals. Read more here.
Global Samosa
The Greatest Never Settle: Gatorade promotes sports partnerships in new international campaign
Featuring Leo Messi, Serena Williams and Gabriel Jesus, the Gatorade campaign encourages the belief that settling can never be an option on your path to greatness. Read more here.
New Jaffa Cakes TV spot takes viewers down a dreamy path
Created by TBWA\London, the new McVitie’s Jaffa Cakes TV spot encourages people to imagine freely and be whatever they want to be. Read more here.
Data
F&B Sector Ads on TV grew by 6% in 2020 over 2019: TAM
It took 2 months post Lockdown period for the F&B Sector Ad Volumes to recover and reach Pre-Lockdown
level, the TAM report indicates. Read more here.
