As the partner agency, The Marcom Avenue will be in charge of charting out effective stakeholder engagement strategy, enhancing brand positioning, and leading external communications for CAYPRO.
The Marcom Avenue has won the public relations mandate of CAYPRO (Earlier known as TalentNow), a SaaS-based ATS product built to fasten the hiring process. CAYPRO offers an innovative, intelligent and intuitive platform that enables recruiters to source and track candidates efficiently.
The mandate includes the agency to work on the brand’s corporate reputation and awareness, augment its visibility, design media strategy, and work on overall public relations and media relations. The account will be handled by The Marcom Avenue’s Gurugram office.
Commenting on the association, Viral Vora, CEO, CAYPRO said, “We are currently in the process of repositioning our brand, and the appointment of The Marcom Avenue as our PR partner will help gain the much-required momentum in building the media presence. We are elated to collaborate with The Marcom Avenue and look forward to a great and fruitful PR experience for the emerging presence of our brand, thereby helping us achieve successful business outcomes.”
Divanshi Gupta, Director of The Marcom Avenue, said, “We are pleased to partner with CAYPRO, a one-of-a-kind solution for the recruitment industry. We are excited to deploy our experienced team to work on building brand presence, attracting relevant media to establish strategic brand-media relations and enhance its reputation in the ever-evolving recruitment sector.”