March Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa March Week 3 – features, campaigns, brand stories, and more.
Features
Making ‘Dhoop’ trendy – How Zed Black Manthan Dhoop plans to leverage Hrithik Roshan
Hrithik Roshan’s traditional beliefs make him a perfect fit for Zed Black Manthan Dhoop’s brand ambassadorship claims the company as they announced the onboarding of the superstar for their latest campaign. We find out the brand’s plans to leverage the superstar’s fandom. Read more here.
Interview: Mansi Darbar, IN10 Media Network on the launch of their new GEC
In conversation with Media Samosa, Mansi Darbar from IN10 Media Network sheds light on the launch of the new channel amidst a cluttered space. Read more here.
Palatable change? Serving up restaurant experiences in the post-2020 era
Detales Brand Communications’ Tripti Bhatia Gandhi decodes the way forward for restaurant experiences as the F&B sector recovers from the impact of COVID-19. Read more here.
Opinion: Conversation media marketing 101 – Effective Tactics
The focus of marketing has shifted towards two-way communication where consumers are no longer a recipient but an active player in building the brand narrative. Bobble AI’s Anika Tanwar pens down her thoughts on the evolving trend of conversation media marketing. Read more here.
Brand Stories
Pantene India ropes in Kiara Advani as new face
As per the association with Pantene India, Kiara Advani will help promote and encourage young women to wear their open hair freely without worries of hair fall. Read more here.
Shilpa Shetty to endorse BL Agro’s Nourish
As per the association, Shilpa Shetty would be seen in all the communication promoting Nourish’s range of Flours, pulses, and dry fruits. Read more here.
Viacom18 rejigs leadership team
The new leadership team at Viacom18 includes Ferzad Palia, who has been assigned expanded mandate as Head – SVoD and International Business, and Anshul Ailawadi has been elevated to Business Head – Youth, Music, and English Entertainment. Read more here.
Box office forecasting tool Ormax Cinematix launched in nine languages
In its new avatar, Ormax Cinematix will track theatrical films in nine languages, namely Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, and Bengali. Read more here.
NeoGrowth ropes in Ajinkya Rahane as brand ambassador
As the brand ambassador, Ajinkya Rahane will endorse the business offerings of NeoGrowth and draw attention to the day-to-day struggles of small businesses in India. Read more here.
Viacom18 launches COLORS Cineplex Bollywood under its Hindi Movies cluster
Targeted towards the Metro audience of Mumbai and Delhi as well as Hindi Speaking Markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh, and Rajasthan, COLORS Cineplex Bollywood to go Live on 1st April 2021. Read more here.
Campaigns
Dabur collaborates with Anugrah Madison for Dabur Nasal Drops’ COVID warriors initiative
With a mobile setup, the team traversed through prominent routes of New Delhi and sampled the Dabur Nasal Drops as part of the Khul Kar Jiyo, Surakshit Raho initiative. Read more here.
Mountain Dew Ice’s debut campaign builds an aspiring extension to the Dew philosophy
Featuring Hrithik Roshan, the Mountain Dew Ice TVC aims to inspire the youth to have a fire to win yet keep a cool mind to be able to overcome their fears/ life challenges. Read more here.
Quaker rolls out TVC to introduce ‘Made for India’ oats with flavour mix
The campaign by Quaker, #oneoatsmanytastes introduces oats in two new flavours with an aim to give different taste options to its consumers. Read more here.
Durex collaborates with ADRA India to organize Birds and Bees rally in Imphal
In collaboration with ADRA India, the Durex-led Birds and Bees Program bike rally aims to showcase the support for the importance of informed decision making, consent, and life skills for adolescents around sexual health and wellness. Read more here.
Mad Over Donuts partners with Haathi Mere Saathi for promotions
The national partnership of Mad Over Donuts with Eros International’s multilingual adventure drama, Haathi Mere Saathi entails a contest campaign with an opportunity to meet Rana Daggubati as the film lead, initiated through the launch of limited edition donuts. Read more here.
Global Samosa
Global Greening: Tourism Ireland’s St. Patrick’s Day celebration turns 12
To spread positivity among millions around the world, 690 iconic landmarks and sites in 66 countries will take part in Global Greening this year. Read more here.
