The campaign by Quaker, #oneoatsmanytastes introduces oats in two new flavours with an aim to give different taste options to its consumers.
Quaker has launched a TV campaign #OneOatsManyTastes, to introduce – Quaker Oats with Flavour Mix. Developed to suit the Indian palate, ‘Made for India’ innovation brings plain oats with 2 different flavours – Homestyle Masala and Tangy Tomato – in one pack to offer consumers the choice to consume oats in a wide array of new, tasty, and convenient ways..
The new campaign by Quaker® showcases how consumers can now enjoy oats in a ‘masaledar’ or ‘tangy’ way or simply add their own twist to suit their taste preference. The film opens with two protagonists engaging in a playful banter over ‘masaledar’ or ‘tangy’ breakfast choices. This chatter soon comes to a halt, when they discover that both delicious flavours are now available in one pack of Quaker® Oats with Flavour Mix. This also highlights how the product can be simply made by adding either of these delicious flavour mix sachets to 40g of plain oats and garnish with vegetables of your choice for one serving. The film closes with the protagonists enjoying their breakfast and bracing for the day ahead.
Talking about the new launch, Sonam Vij, Associate Director and Brand Head – Quaker, PepsiCo India said, “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and our latest introduction – Quaker Oats with Flavour Mix, is giving consumers a nutritious yet tasty breakfast option. The new TVC depicts the power of oats in a tasty and indulgent way and showcases how consumers can now use any one of the two delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour mix sachets, that come along with their favourite Quaker Oats, to whip up a tasty preparation of their choice. We believe Quaker Oats with Flavour Mix will surely give consumers a delightful experience of enjoying Quaker in a new and flavourful way, every day.”
The campaign film has been Directed by Bauddhayan Mukherji, who is one of the leading and a recognized filmmaker. Based in Mumbai, the Director is popular for his advertising films and indie features. Bauddhyan also runs his own production house – Little Lamb Films and has produced more than 300 advertising films.
Ritu Nakra, WPP Lead at Wunderman Thompson, India added, “Life today is a race to do more as we want more fun, more experiences and more opportunities. Our appetite for life is huge and the same goes for what’s on our plate too. Consumers are always looking for tasty and nutritious options. That’s why, with the new Quaker Oats with Flavour Mix, we are bringing unique product innovation to your dining table with two delicious new flavours inside every pack. With this tasty flavour mix from Quaker Oats- we are ready for a day full of more !”