Lay’s Maxx has launched a new campaign ‘Jitna Bada Zig, Utna Bada Zag’, drawing parallels between the Lay’s Maxx zig-zag ridges and series of ‘lows and highs’ faced by people to reaffirm a positive mindset in life.
The Lay’s Maxx new campaign brings together brand ambassador Ranbir Kapoor and actress Bipasha Basu, where the duo can be seen engaging in fun banter. Through this campaign, the brand aims to encourage the youth to unapologetically embrace the ‘lows’ and ‘highs’ of life as every zig is always followed by a zag.
Sharing his thoughts on the new campaign, Lay’s brand ambassador, Ranbir Kapoor, said, “Shooting the new film for Lay’s Maxx was a superb experience! I had the chance to work with Bipasha after the longest time and coupled with the hilarious ‘Zig-Zag’ storyline of the film and the delicious flavors of Lay’s Maxx, we had a great deal of fun on set. I really hope people love the new film and enjoy their favorite chip as they stride through the everyday ‘zig’ and ‘zag’ moments of life”.
“When I heard the hilarious ‘Zig-Zag’ idea of the new Lay’s Maxx film, I was very keen to be a part of it. Working with Ranbir is always a delight, and we had a truly memorable time shooting this TVC. Hope all our fans enjoy the film and embrace how ups and down are a part of everyone’s lives – but what is important is to maintain a positive mindset”, added, actor Bipasha Basu.
Sharing her thoughts on the new TVC campaign, Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India remarked, “Since its launch, Lay’s Maxx has been a supremely loved brand and has become a preferred choice of chips in the premium category owing to the novelty of deep ridges, intense flavour, hard crunch and vibrant colour. The new TVC starring Ranbir Kapoor and Bipasha Basu has a quirky take on the ‘zig’ and ‘zag’ moments of life, which have been manifested through the deep ‘ridges’ of the chip. It is often in these moments of life, over a bag of chips, where we create long-lasting memories. We hope that through this new TVC, we not only encourage fans to take-on life’s Zig and Zag but also add Lay’s Maxx as a perfect partner to fuel these moments.”
Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson, India, added, “We started out telling the world that Lay’s Maxx has the deepest zig zags. We ended up, giving the world hope, optimism and positivity when it needed it the most. As our spot-on Lay’s Maxx says – Don’t worry bro, jitna bada zig, utna bada zag.
- Creative Agency: Wunderman Thompson
- WPP Lead – PepsiCo Foods, India: Ritu Nakra
- Chief Creative Officer: Senthil Kumar
- Executive Creative Director: Udayan Chakravarty & Dushyant ChopraStrategy Leads: Atishi Pradhan & Arnab Datta Chaudhuri
- Creative Team: Sameer Kumar, Dapinder Singh, Aakash Aher & Pranasmita MajhiAccount Management: Binay Mehra & Virender Bhawnani