Crompton launches first TVC for its new range of air coolers

Crompton TVC

Conceptualized by BBDO India, Crompton has recently released its first-ever TVC for the newly launched Optimus Air Cooler range, focused on the relevance of optimum cooling effects for a hot and sultry day.

The scorching summer heat is back making us all grab onto anything that helps us keep cool, this season. To showcase quick cooling that can keep you cool all summer long, Crompton Greaves Consumer Electricals Ltd., has released its very first TVC for the newly launched Optimus Air Cooler range.

Demonstrating what a summer tandoor roast looks like in a humorous way possible, the short film presents how “Crompton Air Coolers gives you Jaldi Cooling, even on the Hottest Day.” 

With each passing year, the increase in temperatures and intensity of heat can quickly turn our summer days into summer blues. In order to replicate what a summer tandoor looks/feels like, Crompton has launched its first-ever multimedia campaign for its air coolers, highlighting how one can transform the hottest day into the most chilled day with just a click of a button.

Commenting on its new TVC launch for the brand’s air cooler category, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd., said, “We wanted to communicate the superior performance of our product in an interesting and entertaining manner that not only underlines our key messaging but also highlights our technology in an effective way. Our Optimus Air Cooler range follows the basic consumer insight of wanting instant cooling the minute one feels the heat. Our thoughtful design has incorporated a lot of small features in the product that actually make “jaldi cooling” possible like the larger fan blades, a larger ice chamber that’s easy to maintain hence providing uniform cooling. Apart from this, there are mosquito nets & an auto drain pump on account of which mosquitos will not find our coolers to be a breeding ground. Our lighthearted tongue-in-cheek messaging not only adds humor but also captures the basic and most important benefits of what our product offers in the long run.” 

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Hemant Shringy, CCO, BBDO Mumbai further added, “The level of heat that some parts of the country experiences is really high. As is the cooling comfort of Crompton coolers. So, we thought why not create high drama even in the communication. The exaggerated content is clutter-breaking yet relatable. We enjoyed making it, I am sure people will enjoy watching the commercial and the ‘Jaldi Cooling’ of Crompton coolers.”  

The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media. 



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