The Watermelon Mint flavor brings together notes of watermelon and fresh garden mint and will be available in Goa from this month, Karnataka, and Telangana in April-May and gradually rolled out in markets across India.
BREEZER has announced the launch of its newest flavor – BREEZER Watermelon Mint. Currently, BREEZER holds the highest market share in the RTD segment in the country. Fortifying this position, the brand aims to focus on delivering the best flavors and new-age experiences that consumers seek.
Further to its strategic vision of strengthening its presence in the category, the newest innovation aims to cater to the evolving consumer demands and preferences.
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Arti Hajela, Category and Brand Lead, RTD AMEA said, “As category leaders, we are always looking for new products and disruptive experiences to cater to the ever-changing needs of our consumers. With our latest BREEZER Watermelon Mint launch, in addition to the variety of other flavors. BREEZER is a globally loved brand from the House of BACARDÍ, the largest privately held spirits company in the world, which produces and markets internationally recognized spirits and wines and with over 157 years of experience. BREEZER has grown rapidly since being introduced into the Indian Market.