March Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa March Week 4 – features, campaigns, brand stories, and more.
Features
Inside: Radisson Hotels’ attempts to own ‘roadtrip’ travel niche with Safe Stays marketing
‘Radisson Hotels launched ‘India Road Trip’, a campaign that focuses on inviting guests to experience road journeys across India while promising a safe and comfortable stay at Radisson. We get a detailed look inside the Radisson Hotels marketing efforts towards ‘safe stays and travel’. Read more here.
Inside: How Radico Khaitan & SheWings owned the cause of menstruation hygiene awareness
In collaboration with SheWings, Radico Khaitan commenced an awareness drive to eradicate unhygienic practices associated with the menstruation cycle and educate women about the health hazards around them. We deep-dive into the initiative. Read more here.
Interview: South market is the biggest consumer of oats for us says, Raghav Gupta, Oateo Oats
Oateo Oats is fairly bull-ish and claims to harness the power of digital as a brand that promotes a healthy and active lifestyle. Raghav Gupta talks to Media Samosa about the oat brand’s marketing strategy. Read more here.
Opinion: Role of PR in automobile marketing during a pandemic
Anindita Gupta, Co-Founder, Scenic Communication shares her views on how effective marketing and PR can help Indian automobile brands leverage the current market scenario through innovation, education, and virtual experience. Read more here.
Campaigns
Johnnie Walker’s latest campaign urges Indians to walk responsibly into the future
In the second phase of the Johnnie Walker campaign, the brand showcases glass installations and the journey of the artists to bring alive the concept of urging people to forge ahead and move responsibly into the post-COVID-19 world. Read more here.
Yardley’s latest TVC exhibits a fresh take on beauty
The Yardley TVC conceptualized by Contract Advertising focuses on the direct benefits of the talc which are beauty, freshness, and glow. Read more here.
Sebamed in its new TVC urges users to listen to science to deal with hair loss
The #SirfScienceKiSuno campaign by Sebamed urges consumers to question rhetoric and choose science to help manage their hair loss effectively. Read more here.
Paree Sanitary Pads partners with movie Saina for awareness campaign
In an attempt to empower women, Paree Sanitary Pads aims to urge individuals to prioritize themselves and their dreams to become champions in their lives through a co-branded awareness campaign with the movie, Saina. Read more here.
Lay’s Maxx rolls out new campaign with Ranbir Kapoor and Bipasha Basu in a fun banter
Lay’s Maxx has launched a new campaign ‘Jitna Bada Zig, Utna Bada Zag’, drawing parallels between the Lay’s Maxx zig-zag ridges and series of ‘lows and highs’ faced by people to reaffirm a positive mindset in life. Read more here.
Crompton launches first TVC for its new range of air coolers
Conceptualized by BBDO India, Crompton has recently released its first-ever TVC for the newly launched Optimus Air Cooler range, focused on the relevance of optimum cooling effects for a hot and sultry day. Read more here.
OREO attempts to make a difference with #OreoPlayPledge initiative
As part of the OREO initiative, the brand has also partnered with Save The Children India, to provide 30,000 learning kits to the underprivileged kids in the country. Read more here.
Mother Dairy ice-cream rolls out summer TVCs showcasing family bonding
The 6 week-long Mother Dairy ice-cream TVCs will also be showcased across print, digital and outdoor mediums, targeted to create awareness and enhance brand affinity while aiming to create a distinct value proposition. Read more here.
Parle Agro aims to double market share with summer campaign for Fizz portfolio
The Fizz summer campaign films will be aired nationally featuring Priyanka Chopra – the national brand ambassador and the same will be leveraged in the south with Jr. NTR the brand ambassador for Southern India. Read more here.
Madhur Sugar hits the sweet spot with latest campaign
Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, Madhur Sugar, through the campaign, intends to identify, celebrate and share every sweet, relatable moment of their consumers’ day-to-day life. Read more here.
Brand Stories
RB rebrands as Reckitt
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on the rich heritage of Reckitt Benckiser. Read more here.
CaratLane partners with Viacom18 Consumer Products to launch CaratLane x Peppa Pig Collection
Comprising ten designs, the CaratLane x Peppa Pig Collection is a custom jewellery range meant for young fans of the cartoon character. Read more here.
Tata SAFARI to be the official partner for VIVO IPL 2021
As the tournament returns to India this year, the Company is looking forward to leveraging IPL to showcase and drive engagement for its recently launched brand – new Tata Safari. Read more here.
discovery+ acquires more than 250 hours of ALL3MEDIA International content
The acquisition entails 250+ hours of premium non-scripted content, including Race Across the World, Naked Attraction, The Undateables, and titles from All3Media International’s Gordon Ramsay portfolio. Read more here.
Hasbro India introduces Monopoly games in Hindi with a focus on Bharat
With the new additions to the Monopoly game formats, Hasbro India aims to boost local sourcing and manufacturing in the country, following Made in India, for India philosophy. Read more here.
Global Samosa
Pepsi Mango: US market gets new cola beverage
The new tropical fruit and cola flavoured Pepsi Mango flavour will be available in both Regular and Zero Sugar variants across US markets. Read more here.
UNIQLO appoints Green Doraemon as Global Sustainability Ambassador
As UNIQLO Global Sustainability Ambassador, Green Doraemon will present the brand’s sustainability initiatives in fun and easily understandable ways. Read more here.
Data
45% of India’s mobile users introduced to gaming during the pandemic: InMobi
India, a mobile-first economy, is also the land of committed mobile gamers who belonging to different age groups, gender, and geography, said the 2021 Gaming Report by InMobi. Read more here.
Efficiency and Emotion most important factors in good CX: Havas Study
Conducted by Havas CX, The X Index study rated 250 Bricks & Clicks and Pure Players against 40 criteria on the basis of consumer perception. Read more here.
