In an attempt to empower women, Paree Sanitary Pads aims to urge individuals to prioritize themselves and their dreams to become champions in their lives through a co-branded awareness campaign with the movie, Saina.
Paree Sanitary pads collaborates with the forthcoming sports biopic, Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal.
Celebrating women achievers like Saina Nehwal, the film highlights the fact that it takes a lot to become a champion. In-line with this thought, Paree released a co-branded promo with Parineeti Chopra as Saina attempts to convey a message to young girls that to become champions they face everyday challenges like the heavy flow on their period days, Paree HeavyFlo can come to their aid.
Commenting on the association, Sahil Dharia, Founder and CEO, Paree, said, “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association, we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series), Saina, said, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”