The Group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy.
The agency established in 1961 by Bal Mundkur with 7 people, has now metamorphosed into the FCB Ulka Group, which ranks among the top 5 networks in the country with over 750 employees, partnering 120+ clients.
FCB believes that a brand’s story is ‘Never Finished’. The idea of Never Finished implies the ability to change, evolve and grow with the times. It represents something that is timeless. The group reckons that a tree with deep roots can weather any storm. And the deepest root of their tree is the belief in being ‘Never Finished’. Always moving forward. Always learning. And always asking ‘what’s next?’ and that’s what the symbol of infinity with 60 in the new logo signifies.
Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India said, “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organizational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years”.
The symbol, illustrated in FCB colors, aims to blend the maturity in years and the ability to delve into brands. It aims to represent dynamism, an ever-evolving identity. The Group adds that their partnerships with clients, relationships with employees, campaigns, creativity, passion, and thinking, all of it is ‘Never Finished’.
Rohit Ohri adds, “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be ‘Never Finished’…”