April Week 1: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa April Week 1 – features, campaigns, brand stories, and more.
Features
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which cuts through – Rajat Uppal, 104.8 ISHQ FM
In an exclusive conversation with Media Samosa, Rajat Uppal divulges details about the ISHQ FM marketing strategy to deal with the pandemic woes, the radio station’s digital marketing play, and content IPs. Read more here.
Brand Stories
FCB Ulka revamps logo for 60th anniversary
The Group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy. Read more here.
MTR Foods launches virtual cookbook to celebrate World Idli Day
As part of the initiative, MTR Foods started an on-ground campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook. Read more here.
SA Tourism and Netflix collaborate to showcase the region and heartland stories
The partnership will also see SA Tourism working closely with Netflix in promoting the country’s must-visit sights through its locally-produced series into international markets. Read more here.
Campaigns
Ahead of VIVO IPL 2021, Disney+ Hotstar VIP rolls out TVC to reinforce new entertainment choices
Conceptualized by DDBMudra Group, these new films feature popular actors Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action. Read more here.
Zee Café launches teaser campaign for second Original – ‘Chef Vs. Fridge’
Zee Café announced the launch of a food show titled ‘Chef Vs. Fridge’, in partnership with Lifebuoy and Haier, with the teaser featuring Chef Vicky Ratnani and comic-artist Gaurav Gera. The program is set to be launched in April this year. Read more here.
Industry Updates
Madison Media exits Sri Lanka
As per the development, Sam Balsara has resigned as a Director of Madison Media Sri Lanka Private Ltd. and the Company’s name has been changed to Midas Media Pvt Ltd. Read more here.
dentsu X India wins media duties for Roca Parryware
As per the mandate, dentsu X India will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch. Read more here.
Havas Media wins integrated mandate of Micromax
The mandate includes both traditional and digital media, as well as creative and strategy for Micromax, which will be handled out of the agency’s Gurgaon office led by Uday Mohan, President – North & West India, Havas Media. Read more here.
