With Salman Khan as the global brand ambassador and investor, Chingari is looking to augment its position as the market leader in the industry.
Chingari India has announced Salman Khan as Global Brand Ambassador and Investor. Moving forward, the platform aims to provide creators with better tools to create unique content on its platform.
Sumit Ghosh, Co-founder, and CEO, Chingari App said, “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on board as one of our global brand ambassador and investor. We are confident that our association will power Chingari to scale greater heights in the near future.
Talking about the association, Salman Khan said, “Chingari is amongst the most popular entertainment apps in India and it has focused on adding value to its consumers and content creators. I like how Chingari has shaped up in such a short span of time, a platform for millions from rural to urban to showcase their unique talents and be seen by another million’s in no time.”
Deepak Salvi, Co-Founder & COO, Chingari App, said, “We believe that Salman’s mass appeal will help us attract more users onto the platform. Chingari has always focused on empowering the content creators and builds on its strategy to continuously bring exciting content for all users with more relevant and robust features, for the larger Bharat.”
Vikram Tanwar, Co-Founder of UBT, Salman’s talent management firm, and the company which has been empaneled by Chingari to create premium talent associations across the country said, “The short video space has been expanding exponentially in India. It is a medium that millions are using to create content and the go-to choice for many Indians with respect to content consumption. This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and will give way to the next set of digital stars in India.”
Aditya Kothari, Co-Founder & CSO, Chingari App, said, “We wanted a brand ambassador who is in tune with the pulse of the nation, and Salman Khan in many senses cut across all genres and geography and is the best choice to be the face of the brand.”