The actors will promote Health OK, multivitamin, and mineral tablets, from Mankind Pharma’s OTC range of products to spread awareness about a healthy & energetic lifestyle across media channels.
Mankind Pharma has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category as a food supplement. To intensify and spread awareness about the product, the brand has appointed Anil Kapoor and Ranveer Singh, as brand ambassadors for a healthy and energetic lifestyle.
The brand has also launched a TVC that showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back work leading to a hectic schedule for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals ‘Health OK’ as their secret of energy and fitness.
Speaking on the association, brand ambassador, Anil Kapoor, said, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Commenting on the association, brand ambassador, Ranveer Singh, said, “I am excited to be a part of the brand’s endeavor and extend my support to the brand’s vision. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey.”
Speaking about the launch of the new brand category, Joy Chatterjee, General Manager, Sales, and Marketing Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness, and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigors plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”
To strengthen its presence, the brand has adopted 360 degrees integrated campaign across all platforms like Print, TV, and Digital, and OOH.