As per the association, Sara Ali Khan will be endorsing Mamaearth Hair Care Range and advocate the natural ingredients for the personal care brand.
Mamaearth introduces Sara Ali Khan, as the new face for the brand. As per the brand, Sara Ali Khan is a millennial icon and her fun, bold and authentic personality will be a great fit for the brand. She is known to speak her mind and seems to have resonance with the brands’ purpose of Goodness Inside.
Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”
“Since I was a kid, my mother has been using Onion oil, Rice water, Amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their haircare range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth”, says, Sara Ali Khan.