As per the new role, Sagnik Ghosh will help COLORS Bangla to scale greater heights, expanding its growth strategy while leveraging his marketing and business acumen.
Viacom18 today announced the appointment of Sagnik Ghosh as Business Head, COLORS Bangla. Ghosh will be taking over from Rahul Chakravarti who cemented the channel’s position in the top three GECs in the highly competitive Bengali market. Sagnik will be reporting to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil, and Gujarati Clusters) Viacom18.
A cross industry veteran with over 2 decades of experience panning Media and Entertainment, Advertising and BFSI industries, Sagnik, in his previous assignments, had led Star Jalsha and Star Bharat to leadership positions in their respective markets and genres.
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Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil, and Gujarati Clusters), Viacom18, said, “Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavors. He added, “Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences, and his marketing expertise which cumulatively will dial-up both the brand and the business.”
Speaking on his new role, Sagnik Ghosh, Business Head, COLORS Bangla, said, “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. COLORS Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propelling COLORS Bangla to greater heights.”
Prior to joining Viacom 18, Sagnik has worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster). Prior to joining the Media and Entertainment industry, he also worked with some of the BFSI brands like Axis Bank, HSBC, etc.