Media Samosa Round-up: April Week 2

April Week 2- Media Samosa Roundup

April Week 2: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa April Week 2 – features, campaigns, brand stories, and more.

Brand Stories

Myntra and RCB

Royal Challengers Bangalore ropes in Myntra as their official fashion partner

As part of this association, Myntra will create content stories with RCB through the lens of fashion, while also extending the association onto the Myntra app with various offerings for IPL 2021. Read more here.

10CRIC onboards Chris Gayle as brand ambassador

As per the association for the next two years, Chris Gayle and 10CRIC will focus on creating content for the platform while fuelling the passion of cricket amongst sports enthusiasts. Read more here.

Mamaearth introduces Sara Ali Khan as brand ambassador

As per the association, Sara Ali Khan will be endorsing Mamaearth Hair Care Range and advocate the natural ingredients for the personal care brand. Read more here.

YuppTV acquires broadcasting rights for VIVO IPL 2021

With this development, YuppTV will help cricket fans across the globe to witness and enjoy all the live action of the 60 T20 matches slated for the VIVO IPL 2021. Read more here.

vivo Onboards Virat Kohli as its Brand Ambassador

The association with Virat Kohli will include all ATL and BTL activities, including the vivo’s forthcoming TV campaigns and Print, Outdoor, Social Media, and Events. Read more here.

Mumbai Indians onboards Marriott Bonvoy as the Loyalty Partner for Vivo IPL 2021

As part of its multi-year partnership with Mumbai Indians, Marriott Bonvoy will launch exclusive Marriott Bonvoy Moments, the program’s experiential platform, with players and legends – including the opportunity to travel with members of the team for a holiday getaway. Read more here.

Games24x7 ropes in Ranveer Singh as brand ambassador for My11Circle

As part of the association, Ranveer Singh will be unveiling a new campaign for My11Circle on April 6th. Read more here.

Chingari welcomes Salman Khan as global brand ambassador and investor

With Salman Khan as the global brand ambassador and investor, Chingari is looking to augment its position as the market leader in the industry. Read more here.


Tata Tea Premium Odisha campaign

Tata Tea Premium’s latest campaign highlights the spirit of Odisha through Sand Art Installation

On the occasion of Odisha Day, Tata Tea Premium partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKeLiye to capture the spirit and the pride of the state. Read more here.

Hrithik Roshan & Mountain Dew Ice redefine ‘Unboxing’ in latest campaign

April week 2 Media Samosa roundup also features Hrithik Roshan giving the traditional concept of ‘unboxing’ an icy twist on his Instagram handle to unveil the bottle of newly launched Mountain Dew Ice. Read more here.

Sun Pharma ropes in Pankaj Tripathi as brand ambassador for Abzorb dusting powder

The brand releases a new campaign with Pankaj Tripathi to promote the usage of Abzorb dusting powder for fungal infections in summers. Read more here.

Brooke Bond Taj Mahal launches TVC urging viewers to slow down with a cup of tea

With its new television commercial, titled “Fursat Waali Chai”, Brooke Bond Taj Mahal reminds us to hit the pause button when life becomes too hectic – to allow oneself a moment of peace and to uncover the magic in the mundane. Read more here.

Mankind Pharma signs Anil Kapoor and Ranveer Singh as brand ambassadors

The actors will promote Health OK, multivitamin, and mineral tablets, from Mankind Pharma’s OTC range of products to spread awareness about a healthy & energetic lifestyle across media channels. Read more here.

Axis Bank urges people to cherish small moments of joy in latest campaign

Conceptualized by Lowe Lintas Mumbai, the latest campaign of Axis Bank focuses on the small moments of life, showcasing the brand’s offerings in line with its philosophy of being ‘Dil Se Open’. Read more here.

Industry Updates

Viacom18 Digital Ventures

Viacom18 strengthens its Digital Ventures business with senior hires

In an effort to strengthen Viacom18 Digital Ventures, Chanpreet Arora will drive the AVOD business – VOOT and will be responsible for leading AVOD led partnerships that are key to VOOT’s overall growth. Vineet will be responsible for strengthening the product’s tech play by offering a more seamless and immersive experience for consumers. Read more here.

Phil Hardman appointed Senior VP & GM – Asia for BBC Studios

In this new role, Phil Hardman will lead the Global Distribution teams of BBC Studios working in Singapore, Mumbai, and Seoul, as well as hold responsibility for developing the Asia growth strategy across the region, in territories including India, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam. Read more here.

Colorbar ropes in Tute Consult as its strategic communications partner for India

Tute Consult will be responsible for enhancing Colorbar’s image pan India, driving relevant campaigns, handling influencer duties and strategic PR with an advanced data-driven and communications approach. Read more here.

Viacom18 appoints Sagnik Ghosh as Business Head for COLORS Bangla

As per the new role, Sagnik Ghosh will help COLORS Bangla to scale greater heights, expanding its growth strategy while leveraging his marketing and business acumen. Read more here.

Saregama inks global licensing deal with social video platform, Triller

As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create innovative content using the robust music library of over 1,30,000 songs. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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