WolfzHowl wins brand purposing mandate for Tea Valley

WolfzHowl Tea Valley

The decision is in line with the plans of Tea Valley to create a brand with an in-depth consumer connection by leveraging the strategy expertise of WolfzHowl.

WolfzHowl Strategic Instigations has been mandated by Tea Valley for crafting its brand purpose. The decision is in line with Tea Valley’s plans to create a brand with an in-depth consumer connect and high recall by leveraging WolfzHowl’s best-in-class brand purposing and strategy expertise.

Prerna Dubey Gupta, Lead – Integrated Strategy and Partner, WolfzHowl, speaking about the win said, “We are excited to have Tea Valley on-board with us as it’s one of the fastest growing tea brands. Purpose is a way to create sustainable profitability for the brand and its people; to do that for a wonderful brand like Tea Valley in a challenging and crowded tea category is really exciting for us. As an integrated brand consultancy with expertise of more than 8 years in creating brand purpose across categories, we are cognizant of the fact that the end output should not be just a purpose-sounding film or a positioning brand with a bunch of CSR initiatives. While crafting brand purpose, what we aim for is to truly make a difference to people’s life while being extremely profitable with a high impact in the market.”

Also Read: Brooke Bond Taj Mahal launches TVC urging viewers to slow down with a cup of tea

Vallabh Keswani, Marketing Manager, Tea Valley, said “Tea Valley is more than just a tea brand. Our aim is to create the finest, richest, and most affluent tea blends in the country. We recognized early on that brand purposing can make a significant difference to the lives of people and communities, which ultimately creates lasting value and differentiation for brands, much beyond just profitability on its own. Tea as a product is highly penetrated and the presence of local jewels is pretty dominant so every market would require a different strategy and identifying a purpose early will also bring inconsistency in brand communication. For this, we looked at a lot of agencies and figured out that Wolfzhowl was the best consultancy to partner with. Their deep understanding of the consumer as well as the tea market is what swayed us in their favor. What sealed the deal for us was how they want to bring the purpose to a life beyond just a film and how they also focus on creating a brand purpose that impacts brand profitability while making the consumer’s life better.”



Previous articleMedia Samosa Round-up: April Week 2
Next articleGreenply rolls out campaign to spread awareness around zero-emission
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here