As per the mandate, PHD Media will be responsible to deliver creative solutions and boost the overall marketing of Sanofi India on a global scale.
Sanofi India has appointed PHD Media India as its media agency of record. PHD will execute and supervise end-to-end media mandate on a global scale.
Following a multi-agency pitch, PHD won the account to handle Sanofi’s consumer healthcare and prescription drugs line of businesses.
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Sanofi is a global biopharmaceutical company with a portfolio of prescription medicines, vaccines, major biological products, generics medicines, consumer healthcare, animal healthcare, and has a presence in both traditional and emerging markets.
Since Sanofi resonates with a name that has been supporting people through their healthcare challenges, an agency like PHD seems to be in resonance with the company, to help translate its vision into creative communication solutions and earn greater trust among customers and stakeholders.