Spykar and Swag Fashions will help to build the fashion line for the film, 83, as a cricket-based lifestyle brand in the form of limited-edition merchandise.
With Kabir Khan’s ’83’ releasing on 4th June 2021, Spykar and Swag Fashions have joined hands to create the 83 Fashion line. As part of the association, the idea is to build brand 83, as a lifestyle brand by launching categories in fashion and beyond. In a country, where billion people are crazy for cricket, Brand 83 will fill the void for a cricket-based lifestyle Brand.
The brand resonates with confidence and reflects the values such as team spirit, triumph, euphoria, self-belief, and determination. Brand 83 has two aesthetic tones- one that reflects heritage with subtle expression and the other is contemporary & sports lifestyle, which is colorful and more.
“The Film 83, paves the right platform for launching the fashion & lifestyle Brand 83, as this incredible story being retold via Cinema, strongly establishes the emotional connect with our TG about our glorious Cricketing Victory in 1983, a moment which marked the beginning of the new cricketing era. This event laid down the foundation for Indian Cricket transforming it from a mere sport into a religion, which the country swears by. Since brands are built on heritage and based on a formidable story, the Brand 83 truly depicts the Cricketing spirit of India and intersects the influence of fashion & culture, thereby offering the cricket frenzy people of India their own homegrown Cricketing brand 83,” said, Vishal Sinha, Chief Operating Officer, Swag Fashions Hub Pvt Ltd., Mumbai.
“It’s a moment of pride for Spykar to associate with 83. Spykar being the best in the apparel brands & 83 being an exciting entertainment brand, we are keen to explore the synergies with limited-edition merchandise branded “83 by Spykar”. We will showcase a fashionable & sporty range of trendy t-shirts, smart shirts, polo t-shirts & other exciting products,” said, Sanjay Vakharia, CEO, Spykar.