April Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa April Week 3 – features, campaigns, brand stories, and more.
Features
It’s an ‘AND’ world, not an ‘OR’ world where TV & OTT cater to different consumption needs of the consumers: Kartik Mahadev, ZEEL
In conversation with Media Samosa, Kartik Mahadev, ZEEL, sheds light on &PriveHD’s latest offering, Prive World Box Office, the campaign-led promotion, content, and marketing strategy at large. Read more here.
Brand Stories
Kamdhenu Limited signs Preity G Zinta as brand ambassador for its decorative paints business
As per the association, Preity G Zinta will help Kamdhenu Paints for pan-India, reach, recall and visibility across demographics. Read more here.
Spykar Lifestyles to be the Official Licensee for 83’s fashion apparels
Spykar and Swag Fashions will help to build the fashion line for the film, 83, as a cricket-based lifestyle brand in the form of limited-edition merchandise. Read more here.
Campaigns
Tata Sky launches mural campaign to celebrate the grace and allure of Gujarati actors
Bringing alive the local flavor by associating with popular Gujarati Cinema actors, the Tata sky mural campaign embodies the concept of ‘Khidki’ that was introduced in the new Brand Purpose TVC “Iss khidki ko khol dala toh life Jingalala”. Read more here.
Greenply rolls out campaign to spread awareness around zero-emission
The brand campaign of Greenply aims at creating awareness of the risks involved in Formaldehyde emission from plywoods and showcases the Zero Emission (E-0) product range of the company. Read more here.
Eno goes hard against home remedies with its Gadbad Gadbad campaign
With its message of ‘First time right – First time Eno’, the campaign urges consumers to take action and resolve the acidity occasion with Eno right at its onset. Read more here.
Unacademy hijacks the commentary box in the new campaign for IPL 2021
The TVCs by Unacademy for IPL 2021, which were in the form of a casual commentary box banter, were released during KKR’s match with Mumbai Indians on April 13. Read more here.
Ayushmann Khurrana urges people to take charge in Godrej Security Solutions’ latest fire safety awareness campaign
The DVC by Godrej Security Solutions starring Ayushmann Khurrana emphasizes the need to focus on saving our lives, take charge and adopt the right fire-safe security solutions to save our valuables in case of a fire mishap. Read more here.
Britannia Milk Bikis launches 100% Atta biscuit with the promise of “Doodh Roti ki Shakti”
The new Milk Bikis biscuit has been designed as the perfect snacking ally to parents who want to serve wholesome goodness in their childrens’ snacks without compromising on taste. Read more here.
Industry Updates
K. Madhavan named President, the Walt Disney Company India, and Star India
As per the new role, K.Madhavan will help drive the strategy and growth of the Company in India, with responsibility for the Disney, Star, and Hotstar businesses and operations spanning across entertainment, sports, and regional channels, and direct-to-consumer. Read more here.
Tata Consumer Products elevates Puneet Das as President – Packaged Beverages, India & South Asia
In this role, Puneet Das will focus on scaling up our distribution and reach, building on product innovation while strengthening the core portfolio for Tata Consumer Products. Read more here.
WolfzHowl wins brand purposing mandate for Tea Valley
The decision is in line with the plans of Tea Valley to create a brand with an in-depth consumer connection by leveraging the strategy expertise of WolfzHowl. Read more here.
Sanofi India assigns media mandate to PHD Media
As per the mandate, PHD Media will be responsible to deliver creative solutions and boost the overall marketing of Sanofi India on a global scale. Read more here.
