Madison Media Omega wins Media AOR for Lifestyle and Spar

Madison Media Omega

As per the mandate, Madison Media Omega will handle the entire media mandate, which includes Print, Television, Radio, Outdoor and Digital.

Madison Media Omega announces that The Landmark Group has appointed the Agency as their Media AOR for their brands Lifestyle and Spar. The account was won in a multi-agency pitch and will be handled by the Agency based out of Bengaluru.

Lifestyle is bringing multiple categories including men, women, and kids’ apparel, footwear, handbags, fashion accessories, and beauty under a single roof. SPAR Hypermarket is a multinational conglomerate involved in retailing apparel, footwear, consumer electronics, cosmetics & beauty products, home improvement, and baby products.

Also Read: Madison Media exits Sri Lanka

Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “The Retail business is all about driving Sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

Says Mr. Dinesh Rathod, CEO, Madison Media Omega, “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”

Madison Media also continues to handle media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Blue Star, TVS, Raymond, Viacom 18, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha,, and many others.



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