OMD will handle 360-degree marketing customer-focused campaigns for AU Bank, using data-driven insights with an aim to create greater awareness of the brand and garner higher revenue in sales.
OMD mentions that Omni, its homegrown data platform acted as the unique differentiator in gaining the trust of AU Bank, to execute its overall campaigns, and assigning the media and marketing mandate which was won following a multi-agency pitch.
The platform is built around radical collaboration and empathy aimed to achieve a better understanding of consumer preference through data-driven planning and insight. The agency mentions that the data and analytics platform will help the bank realize the effectiveness of the campaign and make faster data-driven decisions in its marketing mix. By leveraging data in this digital-first banking ecosystem, AU Bank is expected to target its digital products with better predictable outcomes.
“We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honoured to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.” says, Priti Murthy, CEO, OMD India,
OMD’s suite of applications would provide end-to-end insights, creative development, reporting, and optimization solutions, with an objective to make the campaigns resonate better with consumers and drive higher conversions.
“Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” says Kartik Sharma, Group CEO-India.
OMD will implement smarter to create campaigns using predictive functionality and a quantitative approach to map empathy. Omni’s application will help deliver the right communication to the target audience. The unity between creative, PR, and media will aim to deliver a more authentic connection between AU Bank and its consumers.